Tastebuds,
meet Munchh

Munchh is a new modern snack brand reinvigorating the packaged nut category to bring fun and pleasure back into snacking. 

As snacking behaviours evolve, existing packaged nut offerings have lacked excitement and modernity inherent to the category. Established nut brands have remained in a traditional and functional space with conventional ranges and branding. In contrast, the chip and confectionery section boast exotic flavour combinations that feel vibrant and youthful, but lack the ‘better for you’ element our health-conscious consumers seek. 

Addressing these consumer needs, Munchh bridged the category gap with a modern, healthy snack range. Created for those seeking a balanced lifestyle that combines health with permissible indulgence - function and enjoyment.

To support this new offering, we were tasked with developing an identity that delivers a distinctively fresh and modern brand twist. It was important that the identity allowed flexibility for the product ranges to highlight their unique propositions and could expand beyond the snacking category for future NPDs. We also explored how the brand could present itself in the world beyond packaging.

The idea was simple: it’s more fun when it feels good. The design celebrates an optimistic, genuine, and playful character with bold typography, mouth-watering product shots, strong colors, and an overall feeling of goodness.