Empowering Mental Wellbeing

Voluntastrols was a single product health supplement brand sold globally via local market distributors. With rising wellness trends there was a bigger opportunity to go direct to consumers and reframe Voluntastrols as a natural supplement brand, focussing on mental wellbeing.

We needed to build a compelling brand and visual proposition for the new consumer-facing brand. Cue, The Vitalogy Project.

The Vitalogy Project offers a range of products that support mental wellbeing in various ways. Aiming to bring mental wellness to people's lives through improved brain and mental health, naturally. Grounded in the emotional benefit of feeling empowered by better health, and the belief that vitality and freedom come from mental wellness, the idea of Empowering Mental Wellbeing was born.

Brand visuals needed to deliver on care and approachability, help cement our proposition in an emotionally compelling way, and provide easy navigation across products.